Corporate Social Responsibility (CSR) is traditionally defined as an initiative to enhance brand reputation. Good CSR is a broader framework focused on an investment in company culture and employee satisfaction.
Studies show an ethical, equitable approach to management yields increased productivity and innovation, reduced employee turnover, and higher profits.  
"The history of organizations (and of nations) is littered with the corpses of enterprises which failed to respond appropriately to the demands of change." - Katz & Kahn, The Social Psychology of Organizations, 1966
"Let's cross that bridge when it's on fire." - Unspoken motto of incompetent leadership